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       CEREMONIAL GRADE

  100% JAPANESE  MATCHA

Chasen Whisks

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WHERE IT ALL BEGAN

The Spark in Uji

In May 2025, a solo trip to Japan for his 40th birthday changed everything. Our founder, Apurrva Mali, had already spent months exploring how Japanese green tea and L-theanine brought a steady, calm focus to his daily life. Wandering through the quiet tea fields of Uji, visiting Byodoin Temple, and talking with local tea farmers turned that personal routine into a clear mission: to bring true Japanese tea culture back home.

DOING THINGS THE RIGHT WAY

Craft & Connection

Leaving behind a 14-year career as a marine engineer, Apurva traded ships for tea leaves—bringing the same eye for detail and appreciation for fine craft to AICHA. Instead of buying mass-produced items off the shelf, we spent months building direct relationships with tea growers in Uji and artisan potters in Tokoname, Kyoto, and Ibaraki to source hand-carved whisks, clay teapots, and authentic bowls.

MORE THAN JUST MATCHA

Sharing the Experience in Dubai

Today, AICHA brings the finest Uji teas—often called the "Champagne of Green Teas"—straight to the UAE. But we don't stop at Matcha. We’re here to introduce rare Gyokuro, Sencha, and traditional teaware, giving people a daily ritual that replaces coffee jitters with calm, lasting clarity.